Alcohol Sampling

Alcohol Sampling

The ICC Sydney has the sole rights for the sale and distribution of any article of food or drink for consumption on-site however the ICC Sydney understands that sampling is a key part of the exhibition experience.

The sampling of externally supplied alcoholic beverages is permitted at the venue providing exhibitors notify the organisers of their intent to sample.

**EXHIBITORS ARE NOT ALLOWED TO SELL THEIR OWN ALCOHOL ONSITE – Exhibitors are only allowed to provide samples for this event. It is permissible for exhibitors to display their products, take orders (to fulfill at a later date) on the stall however no direct sales are allowed.**

All exhibitors sampling alcohol will fall under the jurisdiction of the ICC Sydney (Venue) Liquor Licence, as such exhibitors are not required to source their own liquor license for this event. Exhibitors must follow any directions given to them by the ICC in relation to this area. Exhibitors will be contacted if there are any queries.

** Please note you will also be required to adhere to NSW Food Safety Regulations. Please ensure you have read the Food & Beverage (Non-Alcoholic) Sampling page and complete the additional necessary steps.

What is Considered Alcoholic Sampling?

Sample Alcoholic Beverage Portions are limited to;
Liquor and Spirits20ml or less
Wine 50ml or less
Beer50ml or less

NOTE: Any exhibitor found sampling portions larger than the venue guidelines above may be charged a fee of $370.00 inc GST per day by the venue.

Sampling is providing any food or beverages to visitors for consumption (a small ‘taste’).

Note: the word selling and sampling in all Local Council food safety information refer to the same – i.e. money does not need to exchange hands for it to be considered sampling.

All Sampling at Naturally Good must be provided FREE to visitors.

Please Note:

  • Water must be available on your stand if you are sampling alcohol
  • All items being sampled must be directly related to the exhibitors core business
  • Sale of alcohol onsite is forbidden, however orders can be taken and fulfilled at a later date. Exhibitors are also allowed to display their product
  • Exhibitors who submit forms late risk not being able to sample their products
  • Extra cleaning charges incurred through spillage or the removal of food/wet waste will be the responsibility of the Exhibitor

Please feel free to contact the Event Coordinator if you have any questions or are unsure of sampling.

Steps to Apply for Alcohol Sampling:

1) Login and complete the Sampling – Alcohol Sampling compulsory form (including completing a Temporary Food Permit Form (TFP) with the City of Sydney) by Friday 3 May 2024. 

Log in using the details from your welcome email

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  • The details you input into the Sampling – Alcohol form will also be used by the organisers to apply for a Food and Beverage Sampling permit from the Venue ICC Sydney for Food on your behalf.
  • The venue will write to you separately to confirm receipt of your intention to sample with a signed copy of the permit form. They may also ask you for your TFP number. Should they have any concerns or questions with your sampling activities, they will contact you directly.
  • The contact details you input into this form may also be used to generate any invoices  issued by the venue or other authorities in the event if you do need to pay a fine amount.

Once you have your Temporary Food Permit (TFP) Number via the City of Sydney, you would then need to input this into the Alcohol Sampling form as well.

2) Upload copies of your NSW RSA Competency Card or NSW RSA Interim Certificate (valid within the last 90 days)

NSW Exhibitor Alcohol Licensing Requirements

Anyone directly involved with the sale, service or supply of alcohol coming onsite must have a NSW RSA Competency Card (current within the last 5 years) or a NSW RSA Interim Certificate (issued within 90 days of the event).

For more information please refer to: 

You will need to upload copies for all your staff in the Sampling – Alcohol Form above and bring a copy onsite with you to the show. Only accredited individuals can serve samples. If these persons are to leave the stand or go on any breaks, only those who hold a NSW RSA competency card are able to serve in their place. If there are no other persons that hold this accreditation, alcohol service MUST cease until they return to the stand.

If you do not have either of these:

  • If you have completed a NSW RSA course (within the last 3 years) but did not obtain a physical competency card – you need to go to and request a digital version on the Service NSW Digital App.
  • If you do not have any staff with the appropriate qualifications, you can also hire venue staff by getting in touch with ICC Sydney Venue exhibitor services. Details listed on the Contacts Page.

Interstate Exhibitor Alcohol Licensing Requirements - Interstate RSAs now recognised in NSW

Interstate residents who hold a current and valid Victorian, Northern Territory (NT) or Australian Capital Territory (ACT) Responsible Service of Alcohol (RSA) certification may be eligible to work temporarily in New South Wales (NSW).

This is as a result of recent changes made to the Mutual Recognition Act 1992 introduced on 1 July 2021.

To be eligible to use this certification at Naturally Good you must hold a current RSA certificate in your home state or territory. To use this certification you will need to do the following:

  • Complete the Organiser’s Sampling Alcohol Form under Compulsory forms. Attach a copy of your home RSA certificate to the organisers to provide to the venue for sign off
  • Have evidence of your home state RSA certificate on you at all times (please note: registration conditions on your home state RSA certification will apply in NSW unless Liquor Licencing NSW waives them)
  • Comply with state laws when working in NSW
  • Only undertake activities in NSW that you are allowed to perform under your registration in your home state

For more information about workers covered under AMR, visit making it easier for registered professionals to work interstate page.


All exhibitors will need to display an Under 18s not to be served or supplied alcohol sign on their stand.
Any stands not displaying this sign will be in breach of the liquor licence, and will not be permitted to sample their product.

PLEASE NOTE: Liquor and Gaming NSW have newly designed signage that must be displayed as from the 21st January 2022. Please remove any old signage you have and display new liquor and gaming signage.

For more information, refer to the specifications listed on the Liquor and Gaming NSW webpage.

Incident Management

All individual exhibitors are required to keep an incident register on their stand. You can purchase one for $20 each OR; keep one yourself with the same content as the official one. For more information refer to this page:

For all liquor related incidents (underage drinkers, visitors helping themselves to alcohol, aggressive behaviour, intoxication and refusal of service due to no or unacceptable ID) are noted on the Incident Register located on your stand, and RSA Manager is contacted immediately.

The Incident register must be signed and provided to the ICC Sydney floor managers at the end of each show day.

For further guidance and information

Contact Liquor & Gaming NSW

T: 1300 024 720 | Monday to Friday | 9am – 4pm
E: [email protected]