Final Instructions

As the show is fast approaching, I would like to draw your attention to the following important information to ensure your participation is smooth and your results are maximised.

Please share this information with your team. If the stand contact has changed, please email the Event Coordinator immediately with the new person’s details.

Move - In

Space Only Exhibitors

Exhibitors and contractors who are building space only stands will have access between the following hours to set up:

Saturday1 June 202412.00pm - 10.00pm
Sunday2 June 20248.00am - 6.00pm


  • Not all courier companies deliver on the weekend. Please take note and contact GEL Events to arrange. A Pre-Show Warehouse Offer is available. 


  • Please liaise with your stand builder regarding a suitable time for you to dress and stock your stand.
  • Vehicles must be moved from the loading dock area as soon as unloading is completed.
  • Only vehicles over 1.8m high can access the loading dock, all other vehicles will be redirected to the  ICC Sydney car park.
  • Vehicles under 1.8m can access the hall from the ICC Car Park utilising lift 6.
  • Please ensure all stands are finished by 6.00pm Sunday 2 June 2024.
  • STRICTLY NO ACCESS on the morning of show open for any stand build or construction.  Contractors will not be given access on the opening morning.  All tools, ladders, building equipment, rubbish and storage must be removed by 6.00pm on Sunday 2 June 2024.  If it is left in the halls overnight, it may be deemed as rubbish and removed.

Shell Scheme Exhibitors

Exhibitors will have access between the following hours to set up:

Sunday2 June 20248.00am - 6.00pm


  • Shell scheme stands will be ready to be occupied from 8.00am Sunday 2 June 2024, these times are for exhibitors to deliver their goods and set up their stands.
  • Large deliveries can be made through the loading dock Hall 3 & 4.
  • Only vehicles over 1.8m high can access the loading dock, all other vehicles will be redirected to the ICC Sydney car park and asked to access the halls via Lift 6.
  • Vehicles must be moved from the loading dock area as soon as unloading is completed. A maximum of 15 minutes is allowed on the dock for unloading and fines may be issued if this time is exceeded. Please liaise with loading dock staff if you require additional time for unloading.
  • Upon arrival please check your stand is built to your order. Any problems relating to your stand construction please see ExpoNet, their customer service desk will be located at the front of Hall 4.
  • Please ensure all stands are entirely finished by 6.00pm on Sunday 2 June 2024. There will be STRICTLY NO ACCESS on the morning of show open for any stand build or construction.  Contractors will not be given access on the opening morning.  All tools, ladders, building equipment, rubbish and storage must be removed by 6.00pm on Sunday 2 June 2024.  If it is left in the halls overnight, it may be deemed as rubbish and removed.

Sampling Food/Non Alcoholic Beverages

Sampling is providing any food or beverages to visitors for consumption. All exhibitors sampling must firstly get their Temporary Food Permit (TFP) from the City of Sydney. You then need to complete the Sampling order form in the online forms. Refer to the Food & Beverage Sampling page.

Failure to complete and comply with this form will result in you not being able to share your products with our visitors.

City of Sydney safety regulations for distribution of food and beverage products apply to all events held at the venue.

The preparation, sampling of food or beverages is permitted at the venue if they are directly related to the exhibitor’s core business.

Sample Food & Beverage Portions are limited to;

  • Food – 50 gm or bite-size pieces
  • Non-alcoholic beverage (including coffee) – 100ml or less
  • Liquor spirit – 20ml or less
  • Wine and beer – 50ml or less.

Please Note – Any exhibitor found sampling portions larger than the venue guidelines above may be charged a fee by the venue.

Please feel free to contact the Event Coordinator with any questions.


If you are intending to sample Alcoholic Beverages onsite, additional rules apply. Please refer to the Alcohol Sampling Page for further information.

Are you sampling high risk food or beverages?

High risk foods include: meats/ fish/ diary/ chicken / eggs / cooked rice/ juicing fruits/ preparing sandwiches / salads.

If so you must nominate a Food Safety Supervisor. This person must be available throughout the Event – however they do not have to be on site for the duration of the Show. They must have an Australian Food Safety Supervisor Certificate. This certificate must include competency codes SITXFSA101 – Use hygienic practices for food safety and SITXFSA201 – Participate in safe food handling practices. For high risk products you must have hand washing facilities with warm running water at the stand.  Refer to OH&S Food Sampling Onsite for further information.

Are you sampling low risk food or beverages?

Low-risk food is anything that is not high risk and potentially hazardous food. This includes but is not limited to:

Dry goods, pickles/ salad dressings, bottled marinades/ protein balls. protein drinks (mixed with water), nuts in the shell/ honey and jam, peanut butter / fruit/plain cakes, biscuits and crackers / hard cheeses, fruit juices / unopened bottled beverages / raw whole fruit and vegetables, dried fruit / plain bread and bread rolls / yoghurts and confectionery / bottled sauces (tomato/ketchup), Asian and soy.

Hand washing is still required on the stand. Refer to OH&S Food Sampling Onsite for further information.


If a City of Sydney Health Officer inspects your stand the below fee is payable. The fee will cover you for a 12 month period, even if you are inspected again at another event.

There are two fee categories for temporary food premises:

High-Risk Stand $235
Low-Risk Stand $170


If you are unsure about the requirements for your business, contact Mary Whelan on 0408 039 964, Food Service Advisor or email [email protected].


If you have not yet ordered power for your stand, please contact Exponet at [email protected]

Power  to the stand will be on for the duration of the show. Power will be turned off Tuesday 3rd June at approximately 1 hour after show closes. If this is going to cause you issues, please contact our Operations Manager.

Exhibition Hours

Each person entering the event on show days (Monday 3 June & Tuesday 4 June 2024) will require an exhibitor badge.

The opening hours are as follows:
Monday3 June 2024
10.00am – 5.00pm (8.00am Exhibitor access)
Tuesday 4 June 2024
10.00am – 5.00pm (8.00am Exhibitor access)

Exhibitors will be able to gain entry up to two hours before the opening time each day. Access to your stand is for stand dressing and product replenishing only.

Organisers Office

The Exhibitor Services Desk, located on Level 2, Hall 3 – Registration Desk is open from 8:00am each morning. The telephone number for the office is +61 (0)2 9215 7375.

Space Only Stands

Exhibitors booking space only sites are responsible for the construction of their exhibit which must meet all requirements of the exhibition and the authorities.  Each exhibitor is responsible for erecting a partition wall 2.5 meters in height between the exhibitor’s site and the adjoining site.  Exhibitors wishing to erect partitions exceeding 2.5 meters must obtain written approval from Diversified Communications (Naturally Good Expo).  Where permission is granted, the exhibitor becomes responsible for both sides of the partition wall above 2.5 meters.  It must be of solid construction, suitably decorated on the reverse side and to the requirements of the adjoining exhibitor but carry no advertising material where the elevation overlooks the neighbouring stand. Flooring also needs to be organised. Please get in touch with the Operations Manager if you have any issues.

Shell Scheme Stands

Shell scheme stands include walls, carpet, lighting and fascia with the name and stand number of the exhibitor. Please refer to the Shell Specifications to find out if your stand includes or does NOT include power.

The company name style is uniform, and the fascia may not be altered or covered in any way. Exhibitors shall be liable for any damages to the stand structure incurred during the exhibition.

Exhibitor Name Badges

Your main stand coordinator has been sent a link to your Exhibiting Dashboard, where all staff working on the stand are required to be registered to obtain an exhibitor badge.

Each registered staff member will receive an e-mail with their unique QR code and pin. Simply scan on your digital device at our registration desks on Level 2 prior to entering the halls to print off your badge and collect a lanyard.

Exhibitor badges can be collected from the Registration Desk located on the Level 2 concourse from 12:00pm – 5:00pm on Sunday 2nd June. 

Please note that:

  • An exhibitor badge is required for entry into the show on show days
  • Exhibitor badges are non-transferable
  • The Exhibiting Dashboard provides exclusive access to set up bespoke questions for your lead tracking app and purchase tickets to additional networking event

If you require assistance accessing your Exhibiting Dashboard, please contact the Event Coordinator.

Work Health and Safety Check List

Work Health & Safety (WHS) is a major priority for Diversified Communications Australia and the venue.  Diversified Communications Australia will aim to create and maintain a safe working environment for all contractors, exhibitors and visitors.

To comply with these standards please note the following requirements in relation to your participation in the Expo.

In particular we have implemented the following:

  • The wearing of safety vests will be enforced by the organiser and security staff during move in and move out. Diversified will provide a limited number of safety vests at the door during move in/out, alternatively, please bring your own. 
  • No children of 15 years or under will be allowed on site during move in and move out.
  • No open toe shoes to be worn during move in and move out in the exhibition centre or on the loading dock.
  • The consumption of alcohol is strictly forbidden during move in and move out.

Please ensure that if you are booking a SPACE ONLY site that you provide the name of your stand builder for custom built stands by completing the Stand Design Requirements Form. All Stand builders must forward a copy of their PLI Insurance, Workcover and WH&S policy to Diversified Communications Australia before they will be permitted on site.

Stand builders and contractors conducting high-risk works are to complete a venue induction before going onsite. Please email [email protected] to get your company setup if it hasn’t been done so yet. If you company is already set up, please get in touch with your company administrator to have the induction link issued.

Clear Aisles

A number of aisles have been designated as clear ways for forklifts and pedestrians.  These will also be indicated on-site with signage.  In order to maintain a safe working site, no stock can be placed in these aisles and all aisles should remain clear as possible during construction and dismantling.

Click on the below to view the clear aisle plan.

Download File

Safety Vests

It is a requirement that everyone on site during move in and move out wears a safety vest at all times.

Vests will be provided during move in/move out at the door courtesy of Diversified. You are welcome to bring and use your own if you wish.

Further details can be found on Conditions of Entry / Safety Hi-Vis Vests.

Emergency Procedures

All Emergency services need to be coordinated through the Event security to ensure that the emergency vehicles are given the correct information. All security staff are qualified in First Aid procedures. For any first aid requirements please visit security on the show floor or go to the Organiser’s office where security can be contacted.

In the event of an emergency, one of two alarms may sound:

  • Alert alarm – “Beep! Beep! Beep!” This is a warning alarm to notify everyone of a possible emergency. If it sounds, please stand by for further instructions.
  • Evacuation alarm – “Whoop! Whoop!” This alarm means all occupants must evacuate. When it sounds, wardens will direct everyone to leave via the nearest exits quickly but calmly, and assemble at the nearest evacuation point where they are to remain until ICC Sydney staff advise that it is safe to return. Download the Evacuation Assembly Points Map and or view the ICC Safety & Security & Safety Video.


Deliveries to your stand need to be carefully managed to avoid any delays or damage.

Space Only exhibitors may start deliveries from 12.00pm Saturday 1 June 2024 if their stand-builder will accept them

Shell Scheme exhibitors may deliver goods from 8.00am Sunday 2 June 2024 

IMPORTANT – The organiser will not accept deliveries on your behalf. Exhibitors must be present to accept their delivery if using a courier other than GEL.

  • The loading dock is strictly used for drop off/pick up of goods.  To keep the loading dock moving please move your vehicle away from this area as soon as you have finished unloading.  Parking is limited to 15 minutes on the loading dock area and cars may be fined if left on the dock for a period longer than this.  Please liaise directly with the loading dock staff should you require additional time to unload.  All vehicles under 1.8m will be directed to use the car park beneath the venue to avoid .
  • If you are using another courier company, please take care to attach a completed Delivery Label to each item. As most couriers will not leave goods without a signature we recommend that a member of your staff be present during deliveries.  The Organisers cannot accept deliveries on your behalf.
  • If you require a Forklift, please contact GEL Events to book a time. Forklifts may be booked on-site but there may be a delay and additional costs.  Hand trolleys may be borrowed at no charge from the GEL Events service desk (Refer to location below).  Photo identification will be required to ‘borrow a trolley’.  For safety reasons, trolleys will not be allowed on the exhibition floor once the exhibition is open.
  • Deliveries cannot be made during the open hours of the exhibition. Exhibitors can gain entry 2 hours prior to the show opening each day for deliveries and re-stocking stands. If necessary, please organise deliveries each morning at least 30 minutes prior to opening time. Delivery vehicles may use Loading Dock Door 3, each morning.

Official Contractors

If you need to speak to one of the official suppliers during move-in please visit their site desk. The following official suppliers will have a customer service desk on-site during move-in:

Electrical & Lighting ExpoNetFront of Hall 4
Furniture Hire    ExpoNetFront of Hall 4
Audio Hire & Equipment HireConnected Event GroupContact via Exhibitors Desk, Hall 3 Registration Desk
Rigging         Clifton ProductionsContact via Exhibitors Desk, Hall 3 Registration Desk
Freight, Storage & Forklift      GEL EventsLoading Dock 4

If you are using your own trades’ people, make sure that they are suitably qualified and adhere to the rules and regulations of the exhibition.  All electrical or plumbing work must be carried out by the official contractor.


Companies with outstanding amounts will not be allowed to occupy their stand.  For information on accounts please contact Account Receivable on 1300 348 266 or [email protected]


There is no on-site storage for stand builders materials.

Limited dry and cold storage is also available (fee and conditions apply) within a designated storage area back of house. Please contact GEL Events to book in your storage prior to arriving for move in. The exhibitor is responsible for the removal of all packing and material from the storage area prior to the conclusion of the exhibition.


Security Guards will be on duty throughout the exhibition however for practical and legal reasons organiser’s are unable to accept responsibility for any loss or damage to persons or personal property.  No Exceptions: Exhibitors must have adequate property and public liability insurance in connection with the exhibition.  We strongly advise you that all personal belongings are secure at all times during move-in, exhibition times and move-out.

Additional Services

For any additional services we strongly recommend that orders are placed before their due date to avoid disappointment or a late surcharge fee. Sometimes these services can be booked on-site but the cost is generally much higher and often subject to availability.

For any additional services please visit the Exhibitor Services Website.

Test & Tagging

All electrical equipment must be tested & tagged in accordance with the Australian Standard 3760. If you order power or power is included your items will automatically be tested and tagged. For further information contact ExpoNet.

Car Parking

ICC Sydney operates two 24 hour car parking stations with a total of 826 parking spaces including 11 disabled parking bays, 25 motorcycle parking spaces, 50 bicycle racks and 30 electric car charge spaces. Car Park Height: 2.2m.

During Move-In and Move-Out

Exhibitor car parking rate (if exceeding more than 1hr) is $25.00 and applies during full move in and move out days only. It does not apply to last day of the show moving into move out in the evening.

Tickets can be validated at the ICC Sydney Service Desk on Level 2, between 8.00am – 5.00pm on move in/ move out days.

The venue lift schedule can be accessed here for your planning purposes.

For further information visit ICC Sydney Website

Visit Website


ICC have the exclusive rights to supply and sell any food and drink for consumption within the venue. A full range of take-away items will be available from the food outlets within the exhibition halls.

For on-stand catering/hospitality please contact the Venue’s Exhibitor Services or complete the ICC Sydney Stand Catering form.

Public Address System

During the open period of the exhibition the public-address system can only be used in an emergency situation.  The paging of exhibitors or visitors is not possible, but messages may be left at the Organiser’s.

Official App

The official Naturally Good 2024 app is the ideal planning tool for visitors attending this year’s show as well as for exhibitors to scan leads. The App will be available around two weeks prior to the event

Log in details for each individual exhibiting staff can be found on your exhibitor badge confirmation email.


Show Attendee List Scam


Please be aware that Naturally Good has been the target of groups trying to take advantage of the event’s size and success. Some exhibitors are getting phone calls and e-mail messages from individuals offering all types of services from fake exhibition directories and attendee databases, to travel/hotel arrangements and transportation services.

Total Facilities and its official vendors do not sell, rent or distribute attendee lists in any way, nor do we send e-mails via Gmail/Yahoo/Hotmail accounts. All official communication comes from a Diversified Communications Australia email account ( Any communication suggesting otherwise is not affiliated with Naturally Good in any way. We recommend you do not click on any links from e-mails from these types of accounts or from any that look suspicious. All Div Com preferred suppliers are included within our exhibitor website and portal.


Your banner must fall within your stand area and must not encroach on aisle-ways or adjoining stands.  Double-sided banners must hang at least one meter in from the boundary of your stand.  To arrange the rigging of a banner please contact Clifton Productions.


To avoid obvious disputes, the distribution of promotional material or samples must be confined to your own stand.  You are reminded that your exhibits and stand fitting must remain within the boundary of the space booked. Please design your stand accordingly as encroachment into the aisle will not be allowed.  Exhibitors are not permitted to distribute promotional material in aisles or at the entrance to the exhibition.  There is also a total ban on visitors canvassing within the exhibition.  Please let us know if you see either of these things happening near your stand and our staff will have it stopped.


The exhibition aisles and bins are cleaned throughout the day. Stand floors are cleaned and bins emptied each night. Stand cleaning is also included in the charge for exhibition space. Please notify the organisers if you will be producing a lot of waste during the exhibition as additional charges may be applied.

Admission Policy

In line with exhibitor requests we have restricted visitor entry to business people only. Please include this in any promotion you may undertake and note the same restrictions apply to exhibitors.

Online registration is compulsory for each person attending the show for contact tracing purposes. Online registration will remain open during the show.

Name Badges

All visitors and exhibitors will be issued with a name badge to assist you to identify them.

As an exhibitor, you will be able to scan visitor badge QR codes to capture leads through the event app. Further instructions can be found here.

All those working on the stand should be registered as an Exhibitor in order to have this functionality. If they are general visitors to the stand, please direct them to register as a visitor registration instead.

If you have any queries, please contact the Event Coordinator.

Marketing Tools

If you have not accessed already, there is a wide range of Marketing Tools available to assist your time at the show. Refer to the Marketing Tools page or contact our member of our Marketing Team.

Networking Event

Please join us for the Naturally Good Exhibitor Drinks to network with industry leaders over a beverage and canapés. 

Entry is FREE. Exhibitors will be sent a email link to indicate their attendance.

Exhibitor Drinks 

Date: Monday 3 June 2024
Central Hub on Event Show Floor 

Time: 5.00pm – 6.00pm, 6.30pm

Please have your exhibitor badge ready to show for entry on the day. 

Move - Out

Exhibitors can dismantle their stands during the following times:

Shell Scheme Stands & Space Only Product Removal
Tuesday4 June 2024 5.30pm – 10.00pm
Space Only Stands & Contractors
Tuesday4 June 20247.00pm – 10.00pm
Wednesday5 June 20248.00am - 2.00pm

Please read the following instructions carefully and share them with your staff.

  • No stands may be dismantled before the exhibition closes at 5.00pm.
  • After closing there will be a 30-minute delay while the building is made safe and cleared of all visitors.
  • Move out will not commence until every person within the halls is wearing a safety vest.
  • Contractors may commence stand dismantle from 7.00 pm.
  • All Shell Scheme exhibitors must be completely moved out by 10.00pm Tuesday 4 June 2024.
  • Space only exhibitors need to be completely moved out by 2.00pm Wednesday 5 June 2024.
  • All WH&S regulations on move in will also be enforced for move out.

In the interest of safety and convenience also take note of the following:

  • Allow sufficient time and don’t rush.
  • It is strongly recommended that all valuable items be removed first.
  • Follow the directions of the security guards and allow them to do their job.

Stock to be collected should be boxed and left in the middle of your stand with clear instructions, a contact name and mobile number of the person collecting the items.  Items not clearly labeled will be regarded as rubbish and may be disposed of.  Alternatively, goods may be stored with GEL Events at the cost of the exhibitor.

Dismantling Information

To ensure the dismantling of the exhibition proceeds as smoothly as possible, please read the Dismantling Information.