The Naturally Good Pitch Fest

The Naturally Good Pitch Fest is an exciting opportunity for exhibitors to put their brands in the spotlight live at the event.

Craft your perfect pitch and present on the main stage at Naturally Good to a panel of esteemed judges and visitors – including retailers, distributors and investors!

After your pitch, judges from industry, retail, and investment provide instant feedback on market opportunity, packaging, viability and the pitch.

The winner receives the title of Naturally Good Pitch Fest Champion, invaluable feedback and connections, and a prize packaged valued at more than $10,000.

Exhibitors must enter a submission to be selected as one of the live Pitch Fest contestants.

For more information and previous winners; please refer to the Pitch Fest Webpage.

Eligibility Criteria: 

All applicants must meet the following eligibility criteria to enter the Pitch Fest: 

• Must not have exhibited at Naturally Good prior to 2025 

• Brand revenue must be less than $500,000 

• Must have liability insurance 

• Produced in a licensed facility 

• In good legal and financial standing (e.g. not in bankruptcy protection) 

• Based in Australia, with Australia as its primary target market 

• Brand must be a natural, health, organic, sustainable or conscious product, crafted with consideration of ingredients and their impact 

• Brand must be a consumer packaged good, currently available for consumer purchase in Australia 

• Aimed at the consumer retail market (not restaurant or foodservice) 

• Available to attend Naturally Good to pitch in person, on Monday 26 May 2025 at the ICC Sydney 

Winner receives: 

• A 3x2m stand for Naturally Good 2026 

• Marketing & media exposure post event and leading into the 2026 event 

• 1:1 feedback and coaching session with one of our esteemed expert judges 

• Dedicated article and interview highlighting your win 

• A specially designed Naturally Good Pitch Fest winner award trophy 

Key Dates 

• Submissions open (online): 25 February – 28 March 

• Judging commences: 31 March 

• Shortlist announcement: 24 April 

• Pitch Fest live at The Pulse stage during Naturally Good Expo: 26 May 

• Winner announced at the Awards and 10 Year Celebration Evening: 26 May