Naturally Good Buyer Program

What is the Naturally Good Buyer Program?

The Naturally Good Buyer Program is a new initiative designed to facilitate targeted connections between brands exhibiting at Naturally Good, and key buyers in retail who are looking for the newest product for their shelves.

It is a curated customer service experience facilitated by our Buyer Program Manager. Buyers that meet the criteria (see below) will be personally invited to take part in the Buyer Program. Our Buyer Program Manager will communicate directly with buyers to help them find the products and brands they want to meet, and set up individual meetings based on their availability.

As an exhibiting producer, brand owner and innovator – this is your opportunity to put your flavour on the table in a private 15-minute meeting with key buyers, as a starting point for a continued business discussion after the show.

Buyer Criteria & Profile for Buyer Program

To be considered eligible for the Naturally Good Buyer Program, Buyers must fulfil the following criteria:

  • A buyer attending to purchase products for business. Businesses include:
    • Small, independent, or local retailer
    • Medium size Retailer
    • Large FMCG retailer
    • Speciality and/or high-end retailer – e.g. clean beauty store, health food or organic store
    • Pharmacy – small to large
    • Online retailers – with focus on natural and healthy products, or looking to expand this range
    • Key wellness/health spaces – e.g. trending spas and clinics
    • Key hospitality venues with a focus on healthy and natural products/ingredients
  • Have responsibility for purchasing in your organisation e.g. category manager.
  • Working for a business that has been operating more than 4 years.
  • Your business sells products that meet natural, health and wellness criteria.
  • The categories you purchase for are aligned with the following segments:
    • Beauty & Personal Care
    • Natural Health products (TGA Approved)
    • Food & Drink
    • Supplement as Food
    • Business Services & Equipment
    • Conscious Consumption – e.g. homewares and living products

What are the Inclusions for Buyers in the Naturally Good Buyer Program?

We will try our best to connect you with the key people you want to meet to secure your next business meetings.

How do I submit a list of buyers I want to meet at Naturally Good?

We will try our best to connect you with the key people you want to meet to secure your next business meetings.

To do so, please follow these steps:

  1. Please ensure the buyers meet the criteria as above.
  2. Submit via the Exhibitor Request Form here 
    Download this form, fill out the details and send to Buyer Program Manager, Ioulia Merzlikina at [email protected].


From here, we will reach out personally and invite them with

Please understand that by submitting this form, whilst we will do our best to invite them to attend Naturally Good and make a meeting with you – this is does not guarantee meetings with the buyers requested and is subject to their confirmation and availability.


For successful buyer confirmations, we will be in touch with you directly to set up a mutually agreeable meeting time during the show days (Monday 3 June or Tuesday 4 June 2024)


We look forward to receiving your Buyer Request forms and assisting you to make meaningful connections for you this year at Naturally Good.